THE PROBLEM: Frustrated Employees
In
today's world we are all bombarded with an ever-increasing amount of
information, yet more than ever, employees don't have the information
they need.
We
have email, smart phones Intranets, and videoconferencing that allow us
to rapidly communicate with each other. But one survey I read consisted of more than
50,000 employees in 85 organizations show that half of all employees do
not receive the information they need to do their jobs well. As a
result, employees feel frustrated and the quality of the organization's
products and services suffer. No surprise there is it, lol!
Employees
complain that they need more information from management, supervisors,
co-workers, and customers. Here are a few of the key questions that
frequently go unanswered from:
• Management: What changes are taking place that will impact my work?
• Supervisors: What exactly do you want me to do? How well am I doing?
• Coworkers: When will the work I need from you be completed?
• Customers: How satisfied are you with the products and services I provide to you?
SOLUTIONS
1) Start at the Top.
Senior
managers must force themselves to communicate with employees on an
ongoing basis about information that affects employees. Annual
briefings about the state of the business are not enough in 2014
2) Promote Supervisors on the Basis of Their Communication Skills
Since
the ability to effectively communicate is the most important
supervisory skill, it should also be the most important factor in
promotion decisions.
3) Re-write Job Descriptions.
Most job descriptions don't identify the critical information that must be passed on to others in the organization.
4) Update Standard Operating Procedures.
A
systematic analysis should be conducted for each job, each work group,
and each department. It should outline what information is needed, from
whom, and spell out deadlines. The results of this analysis then
should be fully integrated into the organization's standard operating
procedures.
5) Conduct an Internal Customer Communications Survey.
Ask
each employee to indicate how much they agree or disagree with
statements such as, "I receive the information I need from marketing,"
"I receive the information I need from human resources," and "I receive
the information I need from sales."
Then
segment the results by department. You will be able to create a matrix
that will clearly indicate which departments need to communicate better
with other departments. For example, it might show that the marketing
folks are not receiving the information they need from production or
sales. Armed with this insight, you will be able to identify the key
areas in need of improvement.
6) Conduct Customer Satisfaction Surveys.
Customer
satisfaction surveys should be conducted on an ongoing basis. Most
importantly, senior management should not hoard the information obtained
from these studies. It should be communicated to all employees,
especially those with customer contact.
7) Improve Interdepartmental Communication Using "the JFK Exercise."
A
major reason that information is not shared in many organizations is
that departments do not work well together. They often engage in
finger-pointing rather than in readily sharing the information they need
from each other.
In
his inaugural address, John F. Kennedy said, "Ask not what your country
can do for you, ask what you can do for your country." My firm's JFK
exercise invites a client's rival departments to a one-day workshop
where we help them focus not on what information they need FROM other
departments, but on what information they will commit to providing TO
other departments.
I am just saying.....
I am Ward.....
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